Always partnered with National Geographic to share Amelia’s story – a young girl navigating puberty in the Katlehong Township near Johannesburg, South Africa.
The Always Keeping Girls in School program is inspired by the Always brand purpose (to unleash women and girls confidence so they can be whoever they want to be) and by Procter & Gamble’s commitment to gender equality building a world where everyone sees equal.Around the world, the onset of puberty marks the lowest point in girls’ confidence1. In many African communities, stigmas and taboos around menstruation lead to many girls not receiving information about puberty and often being unprepared when they have their first period.
In addition to that, girls who grow up in poverty often cannot afford period protection, which means that they don’t fully participate in school, sports or social life when they have their periods. All these issues can lead to increased school absenteeism, and for some girls even dropping out altogether.
The Always Keeping Girls in School program reaches vulnerable girls with essential puberty and confidence education and donations of pads, so that they can commit to their education and their future. Since 2008, P&G has reached over 200, 000 girls and donated over 13 million pads in South Africa, Kenya and Nigeria.
Watch this video to learn more about the Always Keeping Girls in School program:
Menstruation-related issues are a gender-based barrier to girls’ education. There are many reasons that children may miss school – but having a period should not be one of them.
Join Always’ mission to help keep girls in school by sharing Amelia’s story, tagging @Always, @NationalGeographic and using #AlwaysKeepingGirlsInSchool to help us continue raising awareness of these barriers.