About Always

For more than 40 years, Always has helped girls and women manage their periods with confidence through trusted period care products and education. As America's leading menstrual pad brand, Always provides innovative products designed to meet the evolving needs of consumers throughout every stage of their menstrual journey.

Beyond products, Always is committed to helping stop the drop in confidence many girls experience at puberty. Through period education, stigma-breaking initiatives, and partnerships with leading organizations, Always works to ensure girls have the knowledge, support, and confidence they need to navigate puberty and beyond. Millions of girls around the world have benefited from Always' efforts to make conversations about periods more open, informed, and empowering.

Always In The News

ESSENCEJuly 4, 2026

Real Talk: Fibroids, presented by Always

Read More
PARENTS.COMJuly 1, 2026

10 Postpartum Products for Mom That Are Worth the Hype

Read More
YAHOO FINANCEMay 28, 2026

New P&G Survey Finds More Than 1 in 3 Girls Understand Skincare Better Than Their Period

Read More
REFINERY29April 16, 2026

How women manage periods at festivals

Read More
KATIE COURIC MEDIAApril 14, 2026

Why So Many Women Think Their Heavy Periods Are “Normal”

Read More
ESSENCEApril 13, 2026

Always Teams Up With The Fibroid Foundation To Debut Its Largest Pad Yet For Heavy Flow

Read More
NBCMarch 7, 2026

New campaign spotlights fibroids as celebrities speak out

Read More
TISSUE ONLINE NORTH AMERICADecember 1, 2025

Procter & Gamble, through its Always brand, donates one million pads to Feeding América

Read More
GOOD HOUSEKEEPINGOctober 22, 2025

10 Best Period Pads, According to a Gynecologist and Fiber Scientists

Read More