Join The Movement Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.

We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
Twitter

But don’t stop there… show us!

We want to see your photos, videos, Vines, Instagrams… you name it! Anything that proves how awesome doing things #LikeAGirl really is!
Shawn Shawn @dicklessketchup RT @Always: @RoXxyMontana awww, thank you!! We want others to rock out #LikeAGirl and #RewriteTheRules! #LikeAGirl  @Always
Fancy Pants Fancy Pants @Hakuna_Matanda @Always i@I love and admire your #LikeAGirl experiment. 💪 #LikeAGirl  @Always
Grace Grace @GraceElizPerry @Always #LikeAGirl #LikeAGirl  @Always
EDRC EDRC @EDRCSV One terrific ad! Thank you @Always for #LikeAGirl. I feel inspired! https://t.co/cnwArbDDgc #LikeAGirl  @Always
Lyssa Lyssa @Lyssa1315 #LikeAGirl @Always don't change cause you have been unsalted that you throw or run like a girl because that's u and u should ALWAYS be u #LikeAGirl  @Always
IUP Fashion Assoc. IUP Fashion Assoc. @IUPFashion RT @Always: Send this http://t.co/8ZsNRtyEPi to the last person who said you do something #LikeAGirl. #LikeAGirl  @Always
Keep Me Spoiler Free Keep Me Spoiler Free @some__nights RT @AVERY8D: This is the first time I have ever not hit "skip ad" on YouTube. The @Always #LikeAGirl campaign is everything #LikeAGirl  @Always
Aimme Aimme @Nonchalant__A Always #LikeAGirl - @Always: http://t.co/hWjrdbhzdo via @YouTube #LikeAGirl  @Always
NekoNami Cosplay NekoNami Cosplay @NekoNamiCosplay Always #LikeAGirl - @Always: http://t.co/Zv3om7srbz via @YouTube #LikeAGirl  @Always
Danielle Danielle @dani_maxwell_ @Always #LikeAGirl - http://t.co/kptSWlWTIs #LikeAGirl  @Always
 ;) ;) @Bethel314 @Always #LikeAGirl #LikeAGirl  @Always
sare sare sare sare @saraandrea4_ RT @VanessaHudgens: Inspired by this @Always video! Who run the world? GIRLS! I'm proud to do things #LikeAGirl. #spon http://t.co/w1LXxdnO… #LikeAGirl  @Always
I❤RoyceDimples❤ I❤RoyceDimples❤ @JackyMartinez01 RT @EmeraudeToubia: Let's make #LikeAGirl mean amazing things. https://t.co/TjK1grcF63 @Always #LikeAGirl #LikeAGirl  @Always
Teo Teo @hephaisteo25 Always #LikeAGirl - @Always: http://t.co/CzmMxib09v via @YouTube #LikeAGirl  @Always
Avery CA$H Avery CA$H @AVERY8D This is the first time I have ever not hit "skip ad" on YouTube. The @Always #LikeAGirl campaign is everything #LikeAGirl  @Always
Sudden-Connect Sudden-Connect @SuddenConnect RT @Always: Like a BOSS or #LikeAGirl? To us, it's the same thing. #truth #LikeAGirl  @Always
Victoria Domínguez Victoria Domínguez @victoriadoming_ RT @TheHungerGames: .@Always Katniss Everdeen rewrites the rules #LikeAGirl http://t.co/VLE76iqmwd #LikeAGirl  @Always
marília lírio marília lírio @mliriodourado RT @Always: Send this http://t.co/8ZsNRtyEPi to the last person who said you do something #LikeAGirl. #LikeAGirl  @Always
† @JaelleTurner RT @EmeraudeToubia: Let's make #LikeAGirl mean amazing things. https://t.co/TjK1grcF63 @Always #LikeAGirl #LikeAGirl  @Always
† @JaelleTurner #LikeAGirl @Always I sing #LikeAGirl #LikeAGirl  @Always
stork stork @astorkinhand RT @Illestraider: Great vid by @Always #LikeAGirl: http://t.co/ETDu2DXxx6 via @YouTube #LikeAGirl  @Always
▲YOLO▲ ▲YOLO▲ @ale26_grace RT @b_auntie: My daughter can wear a dress & play b-ball #LikeAGirl @Always http://t.co/ULZiSuzXrd #LikeAGirl  @Always
▲YOLO▲ ▲YOLO▲ @ale26_grace RT @FeistyFrugal: I speak my mind 5 days a week on live radio #LikeAGirl. Love this campaign from @Always! Use your voice, my girls! http:/… #LikeAGirl  @Always
▲YOLO▲ ▲YOLO▲ @ale26_grace RT @Always: Send this http://t.co/8ZsNRtyEPi to the last person who said you do something #LikeAGirl. #LikeAGirl  @Always
SWIMMERSear SWIMMERSear @ErkaMissAmerka @Always #LikeAGirl #LikeAGirl  @Always
IUP Fashion Assoc. IUP Fashion Assoc. @IUPFashion RT @Always: YES! RT @ProcterGamble: #GirlsCan #RewriteTheRules #LikeAGirl and #ShineStrong! cc: @Covergirl @Always @Pantene http://t.co/sEu… #LikeAGirl  @Always
✖️Sarah✖️ ✖️Sarah✖️ @babygirlbleu RT @Always: Like a BOSS or #LikeAGirl? To us, it's the same thing. #truth #LikeAGirl  @Always
girlsWorld Marketing girlsWorld Marketing @girlsWorldMG @Always @girlsWorldMG is 100% behind your #LikeAGirl Campaign. http://t.co/gvCldAhLzn #LikeAGirl  @Always
G G @musiclovessoul RT @Sugarwishgirl: Showing off her soccer skills. Playing soccer like a girl. @Always #likeagirl http://t.co/LrY5CjaKpf #LikeAGirl  @Always
Sugarwish Sugarwish @Sugarwishgirl Showing off her soccer skills. Playing soccer like a girl. @Always #likeagirl http://t.co/LrY5CjaKpf #LikeAGirl  @Always
Lauren Lauren @lmsharp @Always I work at NASA. #LikeAGirl http://t.co/iM3OgKMIAX #LikeAGirl  @Always
Melinda Melinda @mindaly3398 @Always I never realized how defeating an every day saying truly was until you made it known. #LikeAGirl I thank you for making it known. #LikeAGirl  @Always
Aushai♥☥ Aushai♥☥ @aushai_lives RT @EmeraudeToubia: Let's make #LikeAGirl mean amazing things. https://t.co/TjK1grcF63 @Always #LikeAGirl #LikeAGirl  @Always
Katy Lane Designs Katy Lane Designs @KatyLaneDesigns My favorite ad campaign, so empowering for young girls. @Always #LikeAGirl: http://t.co/ay4b4NqztR #LikeAGirl  @Always
♥!jourJ #violetta3!♥ ♥!jourJ #violetta3!♥ @MiMundoTiniST RT @VanessaHudgens: Inspired by this @Always video! Who run the world? GIRLS! I'm proud to do things #LikeAGirl. #spon http://t.co/w1LXxdnO… #LikeAGirl  @Always
Madai Lopez Madai Lopez @Maxbambi02 Always #LikeAGirl - @Always: http://t.co/V9ZRcYsIHI via @YouTube #LikeAGirl  @Always
Willie Bates Willie Bates @BatesWillie RT @Always: @RoXxyMontana awww, thank you!! We want others to rock out #LikeAGirl and #RewriteTheRules! #LikeAGirl  @Always
ExtremeSául ExtremeSául @__classic2x #LikeAGirl @Always. http://t.co/pYt5TA49Kg Being like a girl should never have to make you feel bad #LikeAGirl  @Always
Hannah Miller Hannah Miller @Buggy8Miller Always #LikeAGirl - @Always: http://t.co/6rPMy4ANGD via @YouTube #LikeAGirl  @Always
i̸s̸a̸bella i̸s̸a̸bella @thebellahill RT @Always: Let’s stand together and show the world that doing things #LikeAGirl is downright amazing. http://t.co/8ZsNRtyEPi #LikeAGirl  @Always
Mona_Wu Mona_Wu @46271156sins Always #LikeAGirl - @Always: http://t.co/TwHyTWa3Fv via @YouTube #LikeAGirl  @Always
Carrie Hollenbeck Carrie Hollenbeck @CarrieGoesGreen Impressed with @Always ad to empower girls #LikeAGirl http://t.co/gTBLtiW1mI #LikeAGirl  @Always
Erica Erica @EricaKirkPage1 @Always #LikeAGirl #LikeAGirl  @Always
Sarah Allyn Bauer Sarah Allyn Bauer @sarahallynbauer Always #LikeAGirl - @Always: http://t.co/3kB9Xv90cx via @YouTube #LikeAGirl  @Always
Tenille Lafontaine Tenille Lafontaine @FeistyFrugal RT @Always: @FeistyFrugal we love it! Speak up and be HEARD #LikeAGirl! Thank you so much!!! #LikeAGirl  @Always
anna anna @chris4mybf RT @SavanahGray1: @Always This is what living life #LikeAGirl means to me. No matter the job or the joy of any task girl=strength http://t… #LikeAGirl  @Always
RoXxy Montana RoXxy Montana @RoXxyMontana RT @Always: @RoXxyMontana awww, thank you!! We want others to rock out #LikeAGirl and #RewriteTheRules! #LikeAGirl  @Always
Kevin Morang Kevin Morang @fuzzyman57 It makes you think...better. Always #LikeAGirl - @Always: http://t.co/lh9r4dd3ry via @YouTube #LikeAGirl  @Always
Ability Dynamics Ability Dynamics @rushfoot RT @AllysaSeely: Be the best you everyday! #likeagirl #teamusa @Always http://t.co/6Iyg3xaIHa #LikeAGirl  @Always
Mikey abrenica Mikey abrenica @asian_glow RT @FastCoCreate: This @Always ad asks what it means to do something #LikeAGirl: http://t.co/NMfUCVVLuS http://t.co/3yjtOnTBFy #LikeAGirl  @Always
Fighting to Empower Girls Everywhere
UNESCO / Always Partnership Promoting women's empowerment and gender equality around the world through education.
Supporting Puberty Education Over the past 30 years, we've provided puberty education to millions of adolescents.
BeingGirl A fun, safe online place dedicated to answering young girls' questions about growing up
Ban Bossy We've partnered with Lean In and Girl Scouts of America to #BanBossy and encourage girls to lead.
A Closer Look at Our #LikeAGirl Social Experiment
Meet the Director Meet the Director Meet the Director Meet the Director Meet the Director

Lauren Greenfield is an award-winning American artist, and documentary photographer and filmmaker. Lauren was a natural choice to helm #LikeAGirl Casting Call as much of her photography and film work has focused on gender and the self-esteem crisis and empowerment of girls.

She is considered a preeminent chronicler of youth culture, gender and consumerism, as a result of her monographs "Girl Culture," "Fast Forward," "THIN" and other photographic works, which have been widely published, exhibited, and collected by leading museums around the world.

"This project is a fantastic and vital opportunity to empower girls (and educate our audience) to always align the expression #LIKEAGIRL with the meaning of strength, confidence and empowerment." – Lauren Greenfield

Meet the Director Meet the Director Meet the Director Meet the Director
Fighting to Empower Girls Everywhere
UNESCO / Always Partnership UNESCO / Always Partnership UNESCO / Always Partnership UNESCO / Always Partnership

UNESCO & Always - Girls' and Young Women’s Literacy Programs

No matter where in the world girls are from, they all have similar hopes, ambitions and dreams. Don’t they deserve the ability to make those dreams come true?

Here at Always, we believe that nothing should hold girls back from being their amazing, unstoppable selves. And what’s single biggest opportunity out there to empower girls? Education.

In 2011, around 500 million adult women around the world were lacking basic literacy skills. In Senegal alone, more than 4 out of 10 girls dropped out of primary school in 2010. Think we were going to stand by and let it continue to happen? Not a chance. So in 2011, Always and UNESCO teamed up to give thousands of girls access to literacy education in Africa. Today, 100,000 girls in Nigeria & Senegal are benefitting from this program, and will have access to the education they need to make their dreams come true.

UNESCO / Always Partnership UNESCO / Always Partnership UNESCO / Always Partnership
Fighting to Empower Girls Everywhere
Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education

Puberty education is an incredibly powerful tool in boosting girls' confidence, as it enables them to understand their menstrual cycle and body changes, which removes much of the mystery surrounding this confusing life stage.

For more than 30 years, the Always brand has been providing puberty education to millions of adolescents across the globe. 17-20 million girls across 65 countries benefit from the program each year, with over 500,000 education professionals around the world using the puberty education program materials provided by Always.

The program has been recognised by UNESCO* as part of their new guidance for Puberty Education & Menstrual Hygiene Management.

For more information, visit http://www.pgschoolprograms.com/

* United Nations Education, Scientific & Cultural Organization

Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education
#LikeAGirl Social Experiment