Join The Movement Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.

We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
Twitter

But don’t stop there… show us!

We want to see your photos, videos, Vines, Instagrams… you name it! Anything that proves how awesome doing things #LikeAGirl really is!
Olympic Soccer Olympic Soccer @Osasoccer9 RT @Always: Send this http://t.co/8ZsNRtyEPi to the last person who said you do something #LikeAGirl. #LikeAGirl  @Always
mckeephotography mckeephotography @mckeephoto RT @LuerzersArchive: What does it mean to throw 'Like a Girl'? @LeoBurnett & @Always' female empowerment campaign http://t.co/zOcfYUQB4y #L… #LikeAGirl  @Always
ℓαurα Di Rivombrosα ℓαurα Di Rivombrosα @LaurhaK RT @JASMINEVILLEGAS: Me encanta este video from @Always! Never forget – whatever you do #LikeAGirl is simply amazing. #spon http://t.co/DYB… #LikeAGirl  @Always
Lifestyle Lifestyle @AnaEflows RT @WonderfoolsOff: {Nouvelle vidéo} #CommeUnGeek Une petite parodie de #LikeAGirl d’ @Always feat @Seb_Frit #RT si tu kiffes ! https://t.c… #LikeAGirl  @Always
bae watch bae watch @WannaWifi Today in my psychology class we watched the @Always #LikeAGirl video while talking about how negative stereotypes can be and I got emotional #LikeAGirl  @Always
Cody Cody @ItsMeCodyy i love this! SO MUCH! #equality Always #LikeAGirl - @Always: http://t.co/2IucGEqeFy via @YouTube #LikeAGirl  @Always
Cheryl Cheryl @OhtoBeaMuse Loving the #LikeAGirl ads by @Always - have you seen them? #LikeAGirl  @Always
11-28-12 11-28-12 @Kitty_Cat3109 RT @Always: @Kitty_Cat3109 that's right! Being told you do things #LikeAGirl should NEVER be an insult! Rock on! #LikeAGirl  @Always
11-28-12 11-28-12 @Kitty_Cat3109 @Always I have Spina Bifida , but I do things #LikeAGirl and im proud of that !!(: #LikeAGirl  @Always
RPHSBusiness RPHSBusiness @bizteacherrphs RT @labrookela: You are incredible. You are unstoppable. And you do things #LikeAGirl #RewriteTheRules @Always http://t.co/Ekbb9xlNoz #LikeAGirl  @Always
Stay Strong Ariana Stay Strong Ariana @BieberFtSmiles RT @TheHungerGames: .@Always Katniss Everdeen rewrites the rules #LikeAGirl http://t.co/VLE76iqmwd #LikeAGirl  @Always
Anneliese K. Anneliese K. @DFTBAwesomee Radio 91.1 talking about @always #LikeAGirl A national movement for women strength #LikeAGirl  @Always
Kristina Kristina @thekriswithakay Ok. Has anyone else seen the #LikeAGirl ads? Because I legit just teared up watching one. Well done, @Always. #LikeAGirl  @Always
✖ Jαy ✖ ✖ Jαy ✖ @_badassgirl_ RT @TheHungerGames: .@Always Katniss Everdeen rewrites the rules #LikeAGirl http://t.co/VLE76iqmwd #LikeAGirl  @Always
Mensrights reddits Mensrights reddits @mensrightsrdt @Always @libertadleal @ProcterGamble do things #likeagirl, but don't lie like a #feminist http://t.co/fId8RyXUfD #YouLieLikeAFeminist #LikeAGirl  @Always
Mensrights reddits Mensrights reddits @mensrightsrdt @Always @kcrollerwarrior @YouTube do things #likeagirl, but don't lie like a #feminist http://t.co/mdTfP0x8FX #YouLieLikeAFeminist #LikeAGirl  @Always
Kimberly Ohara Kimberly Ohara @kohara72 Always #LikeAGirl - @Always: http://t.co/512vspbsck via @YouTube #LikeAGirl  @Always
grace grace @GracieHaslem RT @Colie0615: This @always #LikeAGirl ad. Watch it. Talk about empowering. https://t.co/D1ccCk2WdJ #LikeAGirl  @Always
Reme. Reme. @Ireenee16 RT @TheHungerGames: .@Always Katniss Everdeen rewrites the rules #LikeAGirl http://t.co/VLE76iqmwd #LikeAGirl  @Always
Reme. Reme. @Ireenee16 “@TheHungerGames: .@Always Katniss Everdeen rewrites the rules #LikeAGirl http://t.co/AjYDM3kZNu”😍😍😍😍😍 #LikeAGirl  @Always
mimi mata mimi mata @gypsypoetess RT @Always: @gypsypoetess @AuthorJennSadai persevere, train, push through and WIN #LikeAGirl! Congrats!!! #LikeAGirl  @Always
Hell Lano Hell Lano @momoluthien RT @epicdiving: Deb and Emma the tiger shark play #LikeAGirl @Always @PlayLikeAGirlTM @AmazingWomen @womensadventure @WomenInWorld http://t… #LikeAGirl  @Always
KC Roller Warriors KC Roller Warriors @kcrollerwarrior RT @Always: @kcrollerwarrior @YouTube trust us, we've seen roller derby action and it's NO JOKE! We love how you're fearless #LikeAGirl! #LikeAGirl  @Always
Chante Chante @chantewl RT @labrookela: You are incredible. You are unstoppable. And you do things #LikeAGirl #RewriteTheRules @Always http://t.co/Ekbb9xlNoz #LikeAGirl  @Always
Libertad Leal Libertad Leal @libertadleal RT @Always: @libertadleal @ProcterGamble this picture is AWESOME! Talk about being strong #LikeAGirl!!! Woot! #LikeAGirl  @Always
Ashley T Pty/Gua Ashley T Pty/Gua @AshleyTPanGua RT @VanessaHudgens: Inspired by this @Always video! Who run the world? GIRLS! I'm proud to do things #LikeAGirl. #spon http://t.co/w1LXxdnO… #LikeAGirl  @Always
Always Always @Always RT @labrookela: You are incredible. You are unstoppable. And you do things #LikeAGirl #RewriteTheRules @Always http://t.co/Ekbb9xlNoz #LikeAGirl  @Always
osman osman @youngosman143 Always #LikeAGirl - @Always: http://t.co/t7j0AUl8JK via @YouTube #LikeAGirl  @Always
Drea Drea @Kisstheheavens Love the new @always commercial #likeAGirl #LikeAGirl  @Always
Rachel Rachel @i_is_rachelwong RT @Always: Like a BOSS or #LikeAGirl? To us, it's the same thing. #truth #LikeAGirl  @Always
SparkReel SparkReel @SparkReel Awesome girl power coming from the @Always #LikeAGirl campaign http://t.co/sMJjfoyVmz via @mashable #socialmedia #ugc #LikeAGirl  @Always
Feeer☮❥❣❁∞ Feeer☮❥❣❁∞ @Feeer_iwamoto RT @Always: Send this http://t.co/8ZsNRtyEPi to the last person who said you do something #LikeAGirl. #LikeAGirl  @Always
11-28-12 11-28-12 @Kitty_Cat3109 @Always #LikeAGirl I hit #LikeAGirl and im proud of it ! My name is Kathy and I am in a wheelchair , but I still do things #LikeAGirl . #LikeAGirl  @Always
[a•mo•bee] [a•mo•bee] @amobee RT @Always: Like a BOSS or #LikeAGirl? To us, it's the same thing. #truth #LikeAGirl  @Always
Constance Constance @trulygratefull @Always I just saw the #LikeAGirl commercial. It was so awesome!! #LikeAGirl is a badge of honor not an insult!! #believethat #LikeAGirl  @Always
KC Roller Warriors KC Roller Warriors @kcrollerwarrior We hit #LikeAGirl ! #RollerDerby hits from our Jr. & adult skaters aren't to be scoffed at http://t.co/KpuYpOtK1j by @Always + @YouTube #LikeAGirl  @Always
unlock the one unlock the one @the_unlock RT @TheHungerGames: .@Always Katniss Everdeen rewrites the rules #LikeAGirl http://t.co/VLE76iqmwd #LikeAGirl  @Always
nonnahs nonnahs @ShannonStap It's not every day ads make me almost burst out into tears but @Always did it in for me with #LikeAGirl #LikeAGirl  @Always
SydBid☯ SydBid☯ @sydbid98 RT @DaraLAdams: To anyone who tells u, u do something #likeagirl, smile & say @Always! http://t.co/2qaRGM8p5z #alwayslikeagirl #gettinitr… #LikeAGirl  @Always
Conscious Caroline Conscious Caroline @CaroConscious Love the #LikeAGirl campaign by @Always. I do everything like a girl, because I'm female. And I'm awesome at it. :) #notaninsult #LikeAGirl  @Always
Brittany Brittany @Britthappy Have chills and tears from the @Always commercial #LikeAGirl. Glad I didn't select "skip this ad"! https://t.co/syMVAwSFrB #greatcommercial #LikeAGirl  @Always
✽Be(YOU)tiful✽ ✽Be(YOU)tiful✽ @southern_anon If you haven't seen the @Always #LikeAGirl video campaign, PLEASE go to my last tweet and watch it!!! #LikeAGirl  @Always
work diet exercise work diet exercise @WorkDietX RT @DaraLAdams: To anyone who tells u, u do something #likeagirl, smile & say @Always! http://t.co/2qaRGM8p5z #alwayslikeagirl #gettinitr… #LikeAGirl  @Always
MatterCommunications MatterCommunications @MatterComm Take a look at how @Always is using #socialmedia to empower prospective customers #LikeAGirl #MatterChatter #PR http://t.co/kUor4kk6MY #LikeAGirl  @Always
Niedźwiadek ♡ Niedźwiadek ♡ @KochamWiktorie #LikeAGirl #JakDziewczyna Piękna akcja, piękny filmik, @Always :) #LikeAGirl  @Always
vitaMedMD vitaMedMD @vitaMedMD We see our moms doing amazing things everyday. Keep taking your prenatals & caring for the little peanut you're carrying #LikeAGirl @always #LikeAGirl  @Always
Insp Woman Project Insp Woman Project @InspWomanProjct We love the @Always #LikeAGirl campaign! https://t.co/0hJvJY3qr9 #inspirational #woman #LikeAGirl  @Always
Smiley Ray Smiley Ray @SmileyShreeRay RT @Always: Send this http://t.co/8ZsNRtyEPi to the last person who said you do something #LikeAGirl. #LikeAGirl  @Always
Tag Strategies Tag Strategies @TagStrategies Great video from @always on what we're really doing when we say #LikeAGirl #LikeABoss http://t.co/qaxXVkrcQH #LikeAGirl  @Always
Leah Leah @mightybutsmall RT @marieladabbah: RT/@Always -Send this http://t.co/FXA62tdcBB to the last person who said you do something #LikeAGirl #inspiration #LikeAGirl  @Always
Fighting to Empower Girls Everywhere
UNESCO / Always Partnership Promoting women's empowerment and gender equality around the world through education.
Supporting Puberty Education Over the past 30 years, we've provided puberty education to millions of adolescents.
BeingGirl A fun, safe online place dedicated to answering young girls' questions about growing up
Ban Bossy We've partnered with Lean In and Girl Scouts of America to #BanBossy and encourage girls to lead.
A Closer Look at Our #LikeAGirl Social Experiment
Meet the Director Meet the Director Meet the Director Meet the Director Meet the Director

Lauren Greenfield is an award-winning American artist, and documentary photographer and filmmaker. Lauren was a natural choice to helm #LikeAGirl Casting Call as much of her photography and film work has focused on gender and the self-esteem crisis and empowerment of girls.

She is considered a preeminent chronicler of youth culture, gender and consumerism, as a result of her monographs "Girl Culture," "Fast Forward," "THIN" and other photographic works, which have been widely published, exhibited, and collected by leading museums around the world.

"This project is a fantastic and vital opportunity to empower girls (and educate our audience) to always align the expression #LIKEAGIRL with the meaning of strength, confidence and empowerment." – Lauren Greenfield

Meet the Director Meet the Director Meet the Director Meet the Director
Fighting to Empower Girls Everywhere
UNESCO / Always Partnership UNESCO / Always Partnership UNESCO / Always Partnership UNESCO / Always Partnership

UNESCO & Always - Girls' and Young Women’s Literacy Programs

No matter where in the world girls are from, they all have similar hopes, ambitions and dreams. Don’t they deserve the ability to make those dreams come true?

Here at Always, we believe that nothing should hold girls back from being their amazing, unstoppable selves. And what’s single biggest opportunity out there to empower girls? Education.

In 2011, around 500 million adult women around the world were lacking basic literacy skills. In Senegal alone, more than 4 out of 10 girls dropped out of primary school in 2010. Think we were going to stand by and let it continue to happen? Not a chance. So in 2011, Always and UNESCO teamed up to give thousands of girls access to literacy education in Africa. Today, 100,000 girls in Nigeria & Senegal are benefitting from this program, and will have access to the education they need to make their dreams come true.

UNESCO / Always Partnership UNESCO / Always Partnership UNESCO / Always Partnership
Fighting to Empower Girls Everywhere
Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education

Puberty education is an incredibly powerful tool in boosting girls' confidence, as it enables them to understand their menstrual cycle and body changes, which removes much of the mystery surrounding this confusing life stage.

For more than 30 years, the Always brand has been providing puberty education to millions of adolescents across the globe. 17-20 million girls across 65 countries benefit from the program each year, with over 500,000 education professionals around the world using the puberty education program materials provided by Always.

The program has been recognised by UNESCO* as part of their new guidance for Puberty Education & Menstrual Hygiene Management.

For more information, visit http://www.pgschoolprograms.com/

* United Nations Education, Scientific & Cultural Organization

Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education
#LikeAGirl Social Experiment