Join The Movement Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.

We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
Twitter

But don’t stop there… show us!

We want to see your photos, videos, Vines, Instagrams… you name it! Anything that proves how awesome doing things #LikeAGirl really is!
Zoe Zoe @hoyazoya RT @OrganicMiracles: Proud to do things #LikeAGirl love this campaign by @Always http://t.co/t8YkIh8t7b #LikeAGirl  @Always
Celina Peel Schools Celina Peel Schools @CT626071 RT @910raquel: everybody needs to watch this video #LikeAGirl Always #LikeAGirl - @Always: http://t.co/MH6Fq6IROt via @YouTube #LikeAGirl  @Always
 OFELIA OFELIA @alma_mia07 RT @Always: We’re fighting for girls’ confidence everywhere! Let’s stand up and change what it means to do things #LikeAGirl http://t.co/8Z… #LikeAGirl  @Always
☁☯✿☪❝|Khaleesi|❞✿☯☁◬ ☁☯✿☪❝|Khaleesi|❞✿☯☁◬ @MelanieViciana_ RT @bellathorne: #spon So excited to share this @Always video with you! Let’s empower girls to be confident in what they do #LikeAGirl http… #LikeAGirl  @Always
One Million Lights One Million Lights @millionlights RT @Biz_CSI: Newsletter is out! ft @LivingRemax @CasualDay_SA @millionlights, @Always launches #LikeAGirl campaign & more! http://t.co/DEj… #LikeAGirl  @Always
Laura Laura @callowaysisters RT @Always: Amazing! Making history #LikeAGirl! Congrats on making the cover! Such an incredible moment in women's sports! http://t.co/Vp8B… #LikeAGirl  @Always
Grazer Grazer @FrontlineXian RT @GreatMenUK: LOVE! @HuffingtonPost on gender stereotypes #likeaboy, is spot on, as is the original @Always ad #likeagirl http://t.co/b7X… #LikeAGirl  @Always
GreatMen GreatMen @GreatMenUK LOVE! @HuffingtonPost on gender stereotypes #likeaboy, is spot on, as is the original @Always ad #likeagirl http://t.co/b7Xjg65sch #LikeAGirl  @Always
Laura G Laura G @GeeGirlsRule @Always My 11 year old hockey girl sporting her #likeagirl shirt! http://t.co/Io4h0OkveX #LikeAGirl  @Always
Just kidding!     Ѽ Just kidding! Ѽ @JUSTFREEHUGS RT @Always: Send this http://t.co/8ZsNRtyEPi to the last person who said you do something #LikeAGirl. #LikeAGirl  @Always
Chrissy Horansky Chrissy Horansky @MissMillennial @Always Thanks for the follow! Love your #LikeAGirl campaign and its celebration of girlhood. Let me know if I can ever do anything to help! #LikeAGirl  @Always
Chrissy Horansky Chrissy Horansky @MissMillennial RT @Always: Amazing! Making history #LikeAGirl! Congrats on making the cover! Such an incredible moment in women's sports! http://t.co/Vp8B… #LikeAGirl  @Always
Hospital Santa Clara Hospital Santa Clara @santaclaraVS Always #LikeAGirl - @Always: http://t.co/S5rzxW6yHQ #Psicología #Psiquiatría #SaludMental #HospitalSantaClara http://t.co/wP5d7KL5Is #LikeAGirl  @Always
BrightHouse BrightHouse @BrightHouse Proud to be part of @always purpose work that led to #LikeAGirl. See other "defining womanhood" moments in adv. http://t.co/gAu3Jydll4 #LikeAGirl  @Always
Wendy voter Wendy voter @VoterWendy @Always #LikeAGirl My 10 year old daughter is the only girl on her football team!!! ONE PROUD MOM!! #LikeAGirl  @Always
Wendy voter Wendy voter @VoterWendy @Always #LikeAGirl #LikeAGirl  @Always
Kate J Kate J @foodismyforever RT @MissMillennial: Meet Mo'Ne Davis, the 13 year-old Little Leaguer who throws #LikeAGirl. And strikes out all the boys. http://t.co/s3fVk… #LikeAGirl  @Always
Kayla Kayla @mynameisCarlyle RT @MissMillennial: Meet Mo'Ne Davis, the 13 year-old Little Leaguer who throws #LikeAGirl. And strikes out all the boys. http://t.co/s3fVk… #LikeAGirl  @Always
Cat Cat @Catarinakokas RT @VanessaHudgens: Inspired by this @Always video! Who run the world? GIRLS! I'm proud to do things #LikeAGirl. #spon http://t.co/w1LXxdnO… #LikeAGirl  @Always
Cat Cat @CRoseS98 RT @MissMillennial: Meet Mo'Ne Davis, the 13 year-old Little Leaguer who throws #LikeAGirl. And strikes out all the boys. http://t.co/s3fVk… #LikeAGirl  @Always
Stace Stace @stacehmejo RT @Always: Amazing! Making history #LikeAGirl! Congrats on making the cover! Such an incredible moment in women's sports! http://t.co/Vp8B… #LikeAGirl  @Always
Stace Stace @stacehmejo RT @MissMillennial: Meet Mo'Ne Davis, the 13 year-old Little Leaguer who throws #LikeAGirl. And strikes out all the boys. http://t.co/s3fVk… #LikeAGirl  @Always
One Love Foundation One Love Foundation @JoinOneLove RT @Always: Amazing! Making history #LikeAGirl! Congrats on making the cover! Such an incredible moment in women's sports! http://t.co/Vp8B… #LikeAGirl  @Always
Britits Britits @LeaveBritAlonee RT @MissMillennial: Meet Mo'Ne Davis, the 13 year-old Little Leaguer who throws #LikeAGirl. And strikes out all the boys. http://t.co/s3fVk… #LikeAGirl  @Always
Always Always @Always RT @MissMillennial: Meet Mo'Ne Davis, the 13 year-old Little Leaguer who throws #LikeAGirl. And strikes out all the boys. http://t.co/s3fVk… #LikeAGirl  @Always
June June @CJune301 Always #LikeAGirl - @Always: http://t.co/YCVnRaiLWd via @YouTube #LikeAGirl  @Always
Pavlina K Pavlina K @Call_me_Pavlova RT @Always: Send this http://t.co/8ZsNRtyEPi to the last person who said you do something #LikeAGirl. #LikeAGirl  @Always
Montserrat Montserrat @22_montserratt RT @VanessaHudgens: Inspired by this @Always video! Who run the world? GIRLS! I'm proud to do things #LikeAGirl. #spon http://t.co/w1LXxdnO… #LikeAGirl  @Always
·NYC· ·NYC· @SheIsKami Sinceramente, creo que la publicidad en Youtube de @Always es una de las mejores publicidades que haya visto... #likeagirl #LikeAGirl  @Always
☠☯Bae☯☠ ☠☯Bae☯☠ @marieabalos RT @VanessaHudgens: Inspired by this @Always video! Who run the world? GIRLS! I'm proud to do things #LikeAGirl. #spon http://t.co/w1LXxdnO… #LikeAGirl  @Always
Jhpiego Jhpiego @Jhpiego RT @Always: Send this http://t.co/8ZsNRtyEPi to the last person who said you do something #LikeAGirl. #LikeAGirl  @Always
Women's Fund of OACF Women's Fund of OACF @womensfund RT @JoinOneLove: Gender is not an insult. #LikeAGirl #RewriteTheRules http://t.co/kqDbtCjVXK @Always #LikeAGirl  @Always
eBench eBench @eBench @Always #likeagirl the most rated video since July, besting 1000s of brands @eBench tracks: http://t.co/hopV7g52NW http://t.co/5ciN9Wdo9L #LikeAGirl  @Always
msfts msfts @xTrueJadenatorx RT @TheHungerGames: .@Always Katniss Everdeen rewrites the rules #LikeAGirl http://t.co/VLE76iqmwd #LikeAGirl  @Always
Anchal Project Anchal Project @AnchalProject Tess reports on @Always #LikeAGirl campaign - Let's join in and inspire confidence in young girls. http://t.co/ZMg0QEc1xb #empowerment #LikeAGirl  @Always
Sarah Spall Sarah Spall @spally_uk Something to think about. - Always #LikeAGirl - @Always: http://t.co/B6PeqVpWf7 via @YouTube #LikeAGirl  @Always
Candy Queen Store Candy Queen Store @candyqueenstore @Always #LikeAGirl #LikeAGirl  @Always
Sofii Sofii @socambria RT @Always: Send this http://t.co/8ZsNRtyEPi to the last person who said you do something #LikeAGirl. #LikeAGirl  @Always
Fede Gottfried Fede Gottfried @fedegottfried Después de #RealBeauty de Dove, llega... #LikeAGirl de @Always: http://t.co/rY14PFyRfc vía @YouTube #marketing #socialmedia #LikeAGirl  @Always
Kristal Reyes Valdez Kristal Reyes Valdez @kar_k28 RT @VanessaHudgens: Inspired by this @Always video! Who run the world? GIRLS! I'm proud to do things #LikeAGirl. #spon http://t.co/w1LXxdnO… #LikeAGirl  @Always
LoneStar Olive Ranch LoneStar Olive Ranch @TexasOlives RT @MissMillennial: Meet Mo'Ne Davis, the 13 year-old Little Leaguer who throws #LikeAGirl. And strikes out all the boys. http://t.co/s3fVk… #LikeAGirl  @Always
Biggi Zee Biggi Zee @BiggiZee Always #LikeAGirl - @Always: http://t.co/sN7qvhWXMr via @YouTube #LikeAGirl  @Always
Petra Laranjo Petra Laranjo @PetraLaranjo WOW. In tears. #inspiring @Always #LikeAGirl: http://t.co/ib4xjD6myA via @YouTube #LikeAGirl  @Always
Melanie Kabo Melanie Kabo @MelanieKabo RT @SaferChemicals: Hey @Always: I stand up for my health #LikeAGirl. List ingredients and remove toxic chemicals http://t.co/rbYngCrIBe @w… #LikeAGirl  @Always
Angel Capobianco Angel Capobianco @Acap42 RT @CodenameSailorB: #SailorMoon @Always fights evil by moonlight #LikeAGirl!! http://t.co/gHIXaR7EHT #LikeAGirl  @Always
BrightHouse BrightHouse @BrightHouse Proud to be part of @always purpose work that led to #LikeAGirl. See other "defining womanhood" moments in adv. http://t.co/ZOZ0FtvwXJ #LikeAGirl  @Always
Ferchis∞ Ferchis∞ @FerPaolaC RT @Always: Send this http://t.co/8ZsNRtyEPi to the last person who said you do something #LikeAGirl. #LikeAGirl  @Always
DJ SKYFALL DJ SKYFALL @DJSKYFALL69 RT @Telegraph: At last, there’s no shame in running, hitting and acting 'like a girl’ http://t.co/96q2zdCDA7 #likeagirl @Always http://t.co… #LikeAGirl  @Always
clickalifecoach clickalifecoach @clickalifecoach Always #LikeAGirl - @Always: http://t.co/hXRsN4DbrK via @YouTube love the message, I am a girl so will always run, play, throw like a girl #LikeAGirl  @Always
JazzUFitKaren JazzUFitKaren @KarenHattenback RT @JazzerciseInc: Great #MondayMotivation from @Always #LikeAGirl http://t.co/rPWYAH93wG #LikeAGirl  @Always
Fighting to Empower Girls Everywhere
UNESCO / Always Partnership Promoting women's empowerment and gender equality around the world through education.
Supporting Puberty Education Over the past 30 years, we've provided puberty education to millions of adolescents.
BeingGirl A fun, safe online place dedicated to answering young girls' questions about growing up
Ban Bossy We've partnered with Lean In and Girl Scouts of America to #BanBossy and encourage girls to lead.
A Closer Look at Our #LikeAGirl Social Experiment
Meet the Director Meet the Director Meet the Director Meet the Director Meet the Director

Lauren Greenfield is an award-winning American artist, and documentary photographer and filmmaker. Lauren was a natural choice to helm #LikeAGirl Casting Call as much of her photography and film work has focused on gender and the self-esteem crisis and empowerment of girls.

She is considered a preeminent chronicler of youth culture, gender and consumerism, as a result of her monographs "Girl Culture," "Fast Forward," "THIN" and other photographic works, which have been widely published, exhibited, and collected by leading museums around the world.

"This project is a fantastic and vital opportunity to empower girls (and educate our audience) to always align the expression #LIKEAGIRL with the meaning of strength, confidence and empowerment." – Lauren Greenfield

Meet the Director Meet the Director Meet the Director Meet the Director
Fighting to Empower Girls Everywhere
UNESCO / Always Partnership UNESCO / Always Partnership UNESCO / Always Partnership UNESCO / Always Partnership

UNESCO & Always - Girls' and Young Women’s Literacy Programs

No matter where in the world girls are from, they all have similar hopes, ambitions and dreams. Don’t they deserve the ability to make those dreams come true?

Here at Always, we believe that nothing should hold girls back from being their amazing, unstoppable selves. And what’s single biggest opportunity out there to empower girls? Education.

In 2011, around 500 million adult women around the world were lacking basic literacy skills. In Senegal alone, more than 4 out of 10 girls dropped out of primary school in 2010. Think we were going to stand by and let it continue to happen? Not a chance. So in 2011, Always and UNESCO teamed up to give thousands of girls access to literacy education in Africa. Today, 100,000 girls in Nigeria & Senegal are benefitting from this program, and will have access to the education they need to make their dreams come true.

UNESCO / Always Partnership UNESCO / Always Partnership UNESCO / Always Partnership
Fighting to Empower Girls Everywhere
Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education

Puberty education is an incredibly powerful tool in boosting girls' confidence, as it enables them to understand their menstrual cycle and body changes, which removes much of the mystery surrounding this confusing life stage.

For more than 30 years, the Always brand has been providing puberty education to millions of adolescents across the globe. 17-20 million girls across 65 countries benefit from the program each year, with over 500,000 education professionals around the world using the puberty education program materials provided by Always.

The program has been recognised by UNESCO* as part of their new guidance for Puberty Education & Menstrual Hygiene Management.

For more information, visit http://www.pgschoolprograms.com/

* United Nations Education, Scientific & Cultural Organization

Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education
#LikeAGirl Social Experiment