Join The Movement Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.

We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
Twitter

But don’t stop there… show us!

We want to see your photos, videos, Vines, Instagrams… you name it! Anything that proves how awesome doing things #LikeAGirl really is!
Marcie Marcie @MarcieMeinrath Always #LikeAGirl - @Always: http://t.co/RkKT2Klds5 via @YouTube #LikeAGirl  @Always
Candescent Films Candescent Films @CandescentFilms Congrats to @Always & @ProcterGamble for being shortlisted for a #CLIOAward for #LikeAGirl! http://t.co/yC119mDM90 @CLIOAwards cc @lgreen66 #LikeAGirl  @Always
Candescent Films Candescent Films @CandescentFilms Congrats to @Always & @ProcterGamble for being shortlisted for a #CLIOAward for #LikeAGirl! http://t.co/IgvTCEgtW9 @CLIOAwards cc @lgreen66 #LikeAGirl  @Always
Carolyn Cook Carolyn Cook @CarolynJCook1 @Always #LikeAGirl interesting ad campaign - challenge and reframe the 'insult' see video http://t.co/zT1MZDEjIT #LikeAGirl  @Always
Ruzi Ruzi @CuriousAyse RT @SaraBareilles: I don't normally tweet advertisements, but I love this one from @Always. #likeagirl is a good thing!! https://t.co/FVQos… #LikeAGirl  @Always
CHERYL LUQUIRE CHERYL LUQUIRE @CherylLuQuire @chrissys3devils @Always thank you for sharing #LikeAGirl. Be encouraged!! 👯 #LikeAGirl  @Always
Nosy Rosy Nosy Rosy @THEnosyRosy Always #LikeAGirl - @Always: http://t.co/E5Lo9dRESO via @YouTube #LikeAGirl  @Always
C朗  ™ღ C朗 ™ღ @Salma_Enriquez Always #LikeAGirl - @Always: http://t.co/JWAwclrqUN via @YouTube #LikeAGirl  @Always
HelenDance(yeah!!!) HelenDance(yeah!!!) @dovedance15 RT @bellathorne: #spon So excited to share this @Always video with you! Let’s empower girls to be confident in what they do #LikeAGirl http… #LikeAGirl  @Always
Victoria Bree Victoria Bree @_VictoriaBree Always #LikeAGirl - @Always: http://t.co/m6WnbXDejt via @YouTube #LikeAGirl  @Always
Cina Risberg Cina Risberg @CinaRisberg P&G kan göra en del dumt men inte det här. Det här grymt bra! Delar med mina söner @Always #LikeAGirl: http://t.co/sEtJTwoeTt via @YouTube #LikeAGirl  @Always
ArabAd ArabAd @ArabAd_mag We kick ass #LikeAGirl & we love @Always #advertising campaign!! RT @Will_inDubai: This TVC is really moving.... http://t.co/ZnjJKzgPak #LikeAGirl  @Always
rumi rumi @rumiyeo Always #LikeAGirl - @Always: http://t.co/z3xrVAeoYj via @YouTube #LikeAGirl  @Always
hayley ⚓ hayley ⚓ @gennysjam RT @TheHungerGames: .@Always Katniss Everdeen rewrites the rules #LikeAGirl http://t.co/VLE76iqmwd #LikeAGirl  @Always
Lana...Lana...LANA! Lana...Lana...LANA! @BergMeg Always #LikeAGirl: http://t.co/BQYMhMowzq I do everything #LikeAGirl and am damn proud of it. What a great advertisment from @Always #LikeAGirl  @Always
erk. erk. @erikaminjarez This morning, I watched the #likeagirl video from @Always and now I feel more empowered to live my life #likeagirl 💙 #LikeAGirl  @Always
3rd Elm Park Guides 3rd Elm Park Guides @3rdEPGuides @Girlguiding is about girls being proud of who they are. Amazing to see @Always #LikeAGirl promoting that too! https://t.co/st74CRXnM6 #LikeAGirl  @Always
lb4 lb4 @LesBeyers RT @SaraBareilles: I don't normally tweet advertisements, but I love this one from @Always. #likeagirl is a good thing!! https://t.co/FVQos… #LikeAGirl  @Always
Kat Kat @decamino You know what! I do things just #LikeAGirl but I am more than proud who I turned out to be! ... http://t.co/vPJgoB0N3R @always #LikeAGirl  @Always
 ϟ ϟ @Valeeeeent RT @VanessaHudgens: Inspired by this @Always video! Who run the world? GIRLS! I'm proud to do things #LikeAGirl. #spon http://t.co/w1LXxdnO… #LikeAGirl  @Always
Pencil Power Pencil Power @_pencilpower RT @Always: Send this http://t.co/8ZsNRtyEPi to the last person who said you do something #LikeAGirl. #LikeAGirl  @Always
Anastasia P Anastasia P @withAnastasia Everybody needs to see the #likeagirl campaign by @Always . This made me cry ( #likeaperson ) https://t.co/nzrLyhXlB2 #LikeAGirl  @Always
Jenny  ☀ Jenny ☀ @itspbjennytime RT @VanessaHudgens: Inspired by this @Always video! Who run the world? GIRLS! I'm proud to do things #LikeAGirl. #spon http://t.co/w1LXxdnO… #LikeAGirl  @Always
alb5SOS alb5SOS @taylordefense RT @VanessaHudgens: Inspired by this @Always video! Who run the world? GIRLS! I'm proud to do things #LikeAGirl. #spon http://t.co/w1LXxdnO… #LikeAGirl  @Always
Carlos Suarez Carlos Suarez @carlos11suarez What other companies and brands are inspiring young ladies and women? #likeagirl @Always @GirlUp @YM4GE #LikeAGirl  @Always
Always Always @Always RT @carlos11suarez: @Always is empowering women and young girls with its unique #likeagirl campaign! Great idea! @YM4GE @GerardoPorteny #LikeAGirl  @Always
Women's Voices Earth Women's Voices Earth @women4earth @CherylLuQuire Great message! But why doesn't @Always list ingredients so we can make safe choices #LikeAGirl? http://t.co/J8eYh2vg2d #LikeAGirl  @Always
Women's Voices Earth Women's Voices Earth @women4earth @asun24htve Love the message! But why doesn't @Always list ingredients so we can make safe choices #LikeAGirl? http://t.co/J8eYh2vg2d #LikeAGirl  @Always
YM4GE YM4GE @YM4GE RT @GerardoPorteny: @carlos11suarez @Always @YM4GE we all stand with the #LikeAGirl campaign. Young Men in particular must understand the s… #LikeAGirl  @Always
The Miss Information The Miss Information @bemissinformed We're so inspired by Mo’ne Davis and how she pitches #LikeAGirl: http://t.co/QNp2SvoK3m cc: @Always #LikeAGirl  @Always
Jeannie D Jeannie D @Jeannieous What an inspiring and thought provoking campaign! @Always #LikeAGirl #WonderfulWomen http://t.co/HqDHOnJO55 #LikeAGirl  @Always
Women Coders Women Coders @WomenCoders Love this @Always commercial, we should really rethink the phrase #LikeAGirl in all aspects https://t.co/RaXg9zsu4u #LikeAGirl  @Always
Carlos Suarez Carlos Suarez @carlos11suarez @Always is empowering women and young girls with its unique #likeagirl campaign! Great idea! @YM4GE @GerardoPorteny http://t.co/7kNNS0Qcgh #LikeAGirl  @Always
YM4GE YM4GE @YM4GE RT @carlos11suarez: @Always is empowering women and young girls with its unique #likeagirl campaign! Great idea! @YM4GE @GerardoPorteny #LikeAGirl  @Always
Carlos Suarez Carlos Suarez @carlos11suarez @Always is empowering women and young girls with its unique #likeagirl campaign! Great idea! @YM4GE @GerardoPorteny #LikeAGirl  @Always
Stephanie Vlahakis Stephanie Vlahakis @stephav2 RT @_cepcity: RT @women4earth "Hey @Always: I stand up for my health #LikeAGirl. List ingredients & remove toxic chemicals. http://t.co/mAu… #LikeAGirl  @Always
Doris Mendez-DeMaio Doris Mendez-DeMaio @DMendezDeMaio RT @helloflo: .@MiaHamm knows what she's talking about! @ProcterGamble @Always #LikeAGirl http://t.co/Lb2NYKrG8q #LikeAGirl  @Always
Women's Voices Earth Women's Voices Earth @women4earth Why @Always #LikeAGirl ad is hypocritical. List ingredients and remove toxic chemicals! http://t.co/1e5i9YXP4z #LikeAGirl  @Always
Rogue Digital Media Rogue Digital Media @RogueDigiMedia Which #video campaign was your favorite? @Always #LikeAGirl was our personal fav - http://t.co/673q2wn7W2 #LikeAGirl  @Always
Longstreth Sports Longstreth Sports @LongstrethUSA RT @Always: Send this http://t.co/8ZsNRtyEPi to the last person who said you do something #LikeAGirl. #LikeAGirl  @Always
Trish™ Trish™ @Broadcasms #KickAss #LikeAGirl Always - @Always: http://t.co/Ny5rjBZA3i via @YouTube #LikeAGirl  @Always
Brenda Grover Brenda Grover @BrGrov @Always will never stop #likeagirl #LikeAGirl  @Always
Brenda Grover Brenda Grover @BrGrov RT @Always: @BrGrov Persevere #LikeAGirl!!! #LikeAGirl  @Always
Brenda Grover Brenda Grover @BrGrov RT @Always: @BrGrov Love this... We want everyone to have #courage #LikeAGirl!!! #LikeAGirl  @Always
~xoKels~ ~xoKels~ @xokelsncali RT @CherylLuQuire: THANK YOU @Always for encouraging & empowering all us girls...& for inspiring my new song & video. https://t.co/nO6dcwe4… #LikeAGirl  @Always
GPS/McCallie Cheer GPS/McCallie Cheer @GPSBlueCrew RT @GPSAdmission: Our inspiration? This commercial by @always. "Why can't 'run like a girl' also mean win the race?" #LikeAGirl http://t.… #LikeAGirl  @Always
GPS Admission GPS Admission @GPSAdmission Our inspiration? This commercial by @always. "Why can't 'run like a girl' also mean win the race?" #LikeAGirl http://t.co/N9FtmV42Dj #LikeAGirl  @Always
ale ale @alemaradeo RT @ashleigh_hunt13: @Always I fought cancer #LikeAGirl and won! @PrayersForAsh http://t.co/yMA0NPNMtE #LikeAGirl  @Always
Ron Ron @Aroruad RT @CherylLuQuire: THANK YOU @Always for encouraging & empowering all us girls...& for inspiring my new song & video. https://t.co/nO6dcwe4… #LikeAGirl  @Always
gabriel gabriel @beyoncexz RT @VanessaHudgens: Inspired by this @Always video! Who run the world? GIRLS! I'm proud to do things #LikeAGirl. #spon http://t.co/w1LXxdnO… #LikeAGirl  @Always
Fighting to Empower Girls Everywhere
UNESCO / Always Partnership Promoting women's empowerment and gender equality around the world through education.
Supporting Puberty Education Over the past 30 years, we've provided puberty education to millions of adolescents.
BeingGirl A fun, safe online place dedicated to answering young girls' questions about growing up
Ban Bossy We've partnered with Lean In and Girl Scouts of America to #BanBossy and encourage girls to lead.
A Closer Look at Our #LikeAGirl Social Experiment
Meet the Director Meet the Director Meet the Director Meet the Director Meet the Director

Lauren Greenfield is an award-winning American artist, and documentary photographer and filmmaker. Lauren was a natural choice to helm #LikeAGirl Casting Call as much of her photography and film work has focused on gender and the self-esteem crisis and empowerment of girls.

She is considered a preeminent chronicler of youth culture, gender and consumerism, as a result of her monographs "Girl Culture," "Fast Forward," "THIN" and other photographic works, which have been widely published, exhibited, and collected by leading museums around the world.

"This project is a fantastic and vital opportunity to empower girls (and educate our audience) to always align the expression #LIKEAGIRL with the meaning of strength, confidence and empowerment." – Lauren Greenfield

Meet the Director Meet the Director Meet the Director Meet the Director
Fighting to Empower Girls Everywhere
UNESCO / Always Partnership UNESCO / Always Partnership UNESCO / Always Partnership UNESCO / Always Partnership

UNESCO & Always - Girls' and Young Women’s Literacy Programs

No matter where in the world girls are from, they all have similar hopes, ambitions and dreams. Don’t they deserve the ability to make those dreams come true?

Here at Always, we believe that nothing should hold girls back from being their amazing, unstoppable selves. And what’s single biggest opportunity out there to empower girls? Education.

In 2011, around 500 million adult women around the world were lacking basic literacy skills. In Senegal alone, more than 4 out of 10 girls dropped out of primary school in 2010. Think we were going to stand by and let it continue to happen? Not a chance. So in 2011, Always and UNESCO teamed up to give thousands of girls access to literacy education in Africa. Today, 100,000 girls in Nigeria & Senegal are benefitting from this program, and will have access to the education they need to make their dreams come true.

UNESCO / Always Partnership UNESCO / Always Partnership UNESCO / Always Partnership
Fighting to Empower Girls Everywhere
Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education

Puberty education is an incredibly powerful tool in boosting girls' confidence, as it enables them to understand their menstrual cycle and body changes, which removes much of the mystery surrounding this confusing life stage.

For more than 30 years, the Always brand has been providing puberty education to millions of adolescents across the globe. 17-20 million girls across 65 countries benefit from the program each year, with over 500,000 education professionals around the world using the puberty education program materials provided by Always.

The program has been recognised by UNESCO* as part of their new guidance for Puberty Education & Menstrual Hygiene Management.

For more information, visit http://www.pgschoolprograms.com/

* United Nations Education, Scientific & Cultural Organization

Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education Supporting Puberty Education
#LikeAGirl Social Experiment